Account Structure
Campaign organization, naming, settings, and whether structure supports clear control and reporting.
Comprehensive Marketing Audits
Clarity Across Your Advertising Investment.
Identify measurement gaps, evaluate campaign efficiency, and uncover practical opportunities to strengthen digital marketing performance.
- Paid search, social, programmatic, and native
- Measurement and tracking review
- Prioritized, practical recommendations
Why Audit
An Objective View of Where Your Budget Is Going.
Advertising programs drift. Campaigns are added, settings change, tracking breaks quietly, and platforms introduce new automation. An audit resets the baseline.
Our marketing audits examine the full chain from targeting and creative to tracking and landing pages. The goal is not a long list of minor issues but a clear, prioritized view of what matters most for performance and what to do about it.
- Find measurement gaps before they distort decisions
- Identify spend that is unlikely to be contributing
- Understand how channels work together, not only in isolation
- Leave with a practical plan your team can act on
What We Review
Ten Areas That Shape Advertising Performance.
The scope of each audit is agreed in advance and tailored to your channels, but these are the areas we typically examine.
Campaign Performance
Trends in cost, conversion, and efficiency by campaign, device, location, and time.
Audience Targeting
Keyword, audience, and placement targeting, including overlap, exclusions, and expansion settings.
Creative Effectiveness
Message clarity, format coverage, testing practices, and signs of creative fatigue.
Conversion Tracking
Tag setup, event definitions, duplicates, consent handling, and data accuracy across platforms.
Attribution
How credit is assigned across channels and how that shapes budget and bidding decisions.
Budget Allocation
Spend distribution, pacing, diminishing returns, and alignment with business priorities.
Landing Page Experience
Message match, speed, mobile usability, form design, and trust signals.
Compliance and Brand Safety
Policy alignment, disclosures, placement suitability, and data handling practices.
Cross-Channel Opportunities
Gaps and overlaps between channels and where an adjusted mix may serve goals better.
Audit Methodology
A Structured Process With Clear Outputs.
Every audit follows the same disciplined sequence, so findings are consistent, evidence-based, and easy to act on.
Scope and Objectives
We agree on the channels, accounts, time period, and business questions the audit should answer, along with the metrics that define success for your organization.
Access and Data Collection
You grant read-only or limited access to the relevant ad platforms and analytics tools. We never ask for passwords; access is shared through each platform’s own user management.
Measurement Validation
Before judging performance, we check that conversions are tracked accurately. Many findings depend on whether the underlying data can be trusted.
Channel and Campaign Analysis
We review structure, targeting, bidding, creative, and placements in each channel, and compare results across channels on consistent definitions.
Findings and Prioritization
Issues and opportunities are ranked by expected impact, effort, and risk, so the most valuable actions are clear.
Review and Roadmap
We walk through the findings with your team and provide a written report with a recommended action plan. You decide how to proceed.
What You Receive
Findings You Can Use Immediately.
Written Audit Report
A clear summary of findings by area, with supporting evidence and plain-language explanations.
Prioritized Action Plan
Recommendations ranked by expected impact and effort, separating quick fixes from strategic changes.
Review Session
A working session with your team to discuss findings, answer questions, and agree on next steps.
Questions
Marketing Audit FAQs
Which channels can an audit cover?
Audits can cover paid search (Google Ads and Microsoft Advertising), paid social (such as Meta, LinkedIn, and TikTok), programmatic and display, native, video, and your analytics and tracking setup. Scope is agreed before work begins.
How long does an audit take?
Timing depends on the number of channels, accounts, and the depth of analysis required. We provide a timeline with the proposal after an initial consultation.
What access do you need?
Read-only or limited user access to the relevant ad accounts and analytics properties, granted through each platform’s user management. We never ask for passwords, and access can be removed when the audit is complete.
Is there a cost for an audit?
Audit scope and pricing are discussed during the consultation and confirmed in writing before any work begins, so there are no surprises.
Do we have to hire you to implement the recommendations?
No. The report is written so your internal team or another partner can act on it. If you would like our help implementing the plan, we can discuss that separately.
Will the audit guarantee better results?
No audit can guarantee specific outcomes. It provides an evidence-based view of issues and opportunities. Results depend on how recommendations are implemented and on factors such as market conditions and budgets.
Request an Audit Consultation
Tell Us About Your Advertising Program.
Share a few details and we will follow up by email to discuss scope, timing, and the questions you want answered.