How to Evaluate Cross-Channel Advertising Performance
A practical framework for comparing search, social, programmatic, and native campaigns on common ground.
Read Article: How to Evaluate Cross-Channel Advertising Performance
Digital Marketing Agency · Since 2007
Integrated digital marketing, advanced campaign analysis, and cross-channel optimization for businesses ready to make more of every advertising investment.
Strategic digital advertising expertise across search, social, programmatic, native, display, and video.
Intent-driven campaigns on Google Ads and Microsoft Advertising, structured around high-value queries and disciplined bidding.
Learn More about paid searchAudience-based display, video, and connected TV buying through demand-side platforms, with placement quality controls.
Learn More about programmatic mediaProspecting and retargeting on Meta, LinkedIn, and TikTok, guided by audience insight and structured creative testing.
Learn More about paid socialContent-led placements across discovery networks that introduce your brand in a format readers choose to engage with.
Learn More about native advertisingGA4, conversion tracking, and attribution frameworks that connect advertising activity to real business outcomes.
Learn More about analytics and attributionWho We Are
AG Digital Partners helps organizations evaluate advertising performance, improve media allocation, and make informed marketing decisions.
We combine hands-on campaign management with independent analysis, so the question is never only “what did this channel report?” but “what did it actually contribute?” Our work spans strategy, media planning, execution, and measurement across search, social, programmatic, native, display, and video.
Whether you need a partner to run campaigns or an objective view of how your current program is performing, we focus on clarity, accountability, and practical next steps.
Marketing Audits
A marketing audit gives you an objective, structured view of your advertising program: how campaigns are built, how results are measured, and where the budget is going.
We translate findings into prioritized recommendations your team can act on, whether we manage the work afterward or you take it forward internally.
Advertising Ecosystems
We plan, manage, and evaluate campaigns across the major search, social, programmatic, and emerging media ecosystems, choosing each one for the role it plays in your goals.
Search, Shopping, Performance Max, and Demand Gen campaigns built around intent and conversion value.
Search and audience campaigns across the Microsoft network, often with distinct audience and cost dynamics.
Facebook and Instagram campaigns for prospecting, retargeting, and lead generation.
Professional targeting by role, industry, and company for B2B demand generation.
Short-form video campaigns designed for discovery and creative-led engagement.
In-stream, in-feed, and Shorts placements for awareness, consideration, and action.
Content-discovery and in-feed placements that match the look and feel of the surrounding experience.
Automated, audience-based display buying across curated and open-exchange inventory.
Display & Video 360 as an enterprise DSP ecosystem for display, video, audio, and CTV planning.
Streaming TV placements with household-level reach and digital measurement options.
In-app and mobile web campaigns built for mobile behavior and conversion paths.
Cross-platform video strategy spanning social, YouTube, programmatic, and CTV.
Platform names are trademarks of their respective owners and are listed to describe the advertising ecosystems we work across. Their inclusion does not indicate a partnership, certification, or endorsement.
Explore Advertising ChannelsOur Process
Every engagement follows the same four-part rhythm, repeated as your program matures.
We learn your objectives, economics, audiences, and current program, and agree on what success should mean.
We review structure, tracking, performance data, and market context to find what is helping and what is holding results back.
We prioritize changes by expected impact and effort, then implement, test, and refine across channels.
We report against agreed metrics with consistent definitions, so every decision rests on reliable evidence.
Global Perspective
From our base in Colorado, we support organizations advertising in the United States, Canada, the United Kingdom, Europe, and other international markets.
Each market has its own platforms, costs, privacy expectations, and audience behavior. Multi-market programs work best with a consistent measurement framework that still leaves room for local nuance: currency, language, time zones, and regional rules such as GDPR and UK GDPR.
Industries
Sales cycles, regulations, and buying behavior differ by industry. We adapt channel strategy and measurement to how your customers actually decide.
Account-focused targeting and lead quality measurement for longer, committee-driven sales cycles.
Learn More about B2B servicesTrial, demo, and pipeline programs that connect campaign activity to product and revenue milestones.
Learn More about technology and SaaSShopping, catalog, and retargeting strategies built around margin, product mix, and repeat purchase.
Learn More about e-commerceCredibility-first campaigns that generate qualified consultations in competitive markets.
Learn More about professional servicesLocation-aware search and local campaigns aligned to service areas, seasonality, and call or form leads.
Learn More about home servicesEnrollment-focused campaigns that respect long decision timelines and responsible marketing practices.
Learn More about educationSeasonal demand planning and booking-path measurement across search, social, and display.
Learn More about travel and hospitalityAudience and geographic strategy that accounts for housing advertising policies and local market conditions.
Learn More about real estateInsights
A practical framework for comparing search, social, programmatic, and native campaigns on common ground.
Read Article: How to Evaluate Cross-Channel Advertising PerformanceWhere paid media budgets quietly leak, and the checks that help you find and fix each issue.
Read Article: Common Sources of Wasted Paid Media SpendWhat attribution can and cannot tell you, and how to build measurement that supports better budget decisions.
Read Article: Why Marketing Attribution MattersStart the Conversation
Connect with our team to discuss your advertising strategy, measurement priorities, and opportunities for improvement.